What we do

Sponsorship Matching

Find the partner that fits

We work both sides of the market, so we already know who is looking and what a fair deal looks like.

  • We take briefs from brands and asset lists from organisations before we introduce either side
  • Matched on audience, budget and values, not just whoever has a logo and a budget
  • No cost to try. We earn when the deal closes, not before

Commission

Matching is commission based. There is no cost to try and no retainer: we are paid when a deal closes, which means we carry the risk of a search that does not land and you never pay for activity that produced nothing.

Who this is for

If one of these is you, this is worth your time. If none of them is, the rest of what we do probably fits better.

Club

Community, junior, semi-pro or elite

You know what you are worth but not who to call. Your list of prospects is the businesses somebody on the committee already knows.

What that looks like

  • Putting your property in front of brands outside your committee's contacts
  • Filling a specific gap, such as a naming partner or an apparel deal
  • Testing the market without committing to a retainer first

Association or governing body

League, state or national body

A competition-level partner is a different sell from a local one, and the brands who buy at that level are not in anyone's phone.

What that looks like

  • Finding a naming partner for a competition or a season
  • Matching category partners who will not conflict with club-level deals

Event or competition

Tournament, carnival, series

One-off properties are hard to shop cold. We already hold briefs from brands looking for exactly this kind of window.

What that looks like

  • Finding partners inside a short lead time
  • Matching brands whose campaign timing lines up with your event

Brand

Looking to sponsor

You have a budget and a market to reach, and no efficient way to find community properties whose audience genuinely matches it. This is the one thing on this site sold to your side of the market.

What that looks like

  • Taking a brief on who you want to reach and what you can spend
  • Being shown properties that fit, with what each one is actually worth
  • Buying at a price somebody independent has already stood behind

How a match is made

A brand tells us who it wants to reach and what it can spend. An organisation tells us what it holds and what that is worth. We only put the two together where the audience, the budget and the values all line up.

Once a match is signed it moves straight into delivery rather than being handed back to you.

There is only so much a page can hold

The rest of it is a conversation. Tell us where you are and we will come back within 24 hours, or book a call and we will go through it properly.

Book a call
Hueson. Where partnerships begin.

Sponsorship valuation, matching and management for Australian sport. Clubs, associations, events, athletes and the brands that back them.

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ABN 52 696 337 667